In Google Play Store, every search result shows apps their average rating, which means that every user can compare the apps based on the average ratings they receive. Ratings and reviews influence app conversion rates because people can compare and evaluate apps easily and quickly. While app store searches bring the most visitors and installs, getting featured with a prominent spot can skyrocket store listing or product page visitors. Google and Apple push apps that have many positive star ratings, and it is very hard to get featured without a good amount of ratings.
Those recommendations are often called featurings. Or different words, the ratings show what app store users think about it.Īlso, apps with higher ratings have a much more chance of earning top keyword positions.Īpp browse traffic is the traffic an app gets when people browse different categories in app stores, such as Today, Games, and Apps in Apple’s App Store and For you, Top charts, and Children tab in Play Store. High ratings mean more trust, and they immediately tell people whether an app is likable. Out of these paths, app store search brings the most downloads to any app.Īnd almost every time app users see your app name and icon, next to it will stand the average rating number. Here are a couple of good reasons why it matters to work on app ratings and reviews.Īpp store users can find your app in many ways, such as by performing a search directly in the store, browsing through store categories, clicking on an ad, or coming to the listing from a third-party website. Improving app store rankings, keyword positions, and search visibility is almost impossible if you don’t actively improve ratings and reviews. Why are app ratings and reviews important to ASO?Īpp ratings and reviews positively influence app store optimization in many ways. And app ratings are even more important - they are visible throughout the app stores in search results, recommended categories, and basically anywhere where the app name and icon are shown. The ratings and reviews are publicly presented anyone visiting the app store listing page can see the number of ratings and read the reviews.
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